Interesting blog (by Dave Bill on May 3, 2009) discussing the ideas of participatory culture and a framework 9transmedia would play into this concept)
"Our students participate. They want to be involved. They are connected, ALL the time. If we ignore that fact we will lose our students. Henry Jenkins alluded to this fact in his 2006 white paper on participatory culture. It is vitally important that our students create, circulate, connect, and collaborate. Research by Project New Media Literacies highlights this point. But not only will this participatory model be useful in engaging our students, it is an opportunity to teach ethical behavior when working with digital media."